Itar Amoblamientos

Itar Amoblamientos

The company Itar Amoblamientos focused on the production of furniture for bathroom, kitchen and bedroom calls me to carry forward the design of new lines of products for the year 2019.
We worked on the design of the Cassetto line, a simple and modular line that allows multiple configurations, focused on a mass audience at an accessible cost for sale in large retail chains.
And in the design and development of the Arco line, which is a redesign of an experimental product made by the company and Grupo Bondi under the Proyecto Deseo platform.
In this case we worked on a product for a higher purchasing power market trying to open a new market within the company. The objective is to develop within the company a new area for the realization of furniture focused on materials and more complex technologies with respect to the products of the current catalog.
At the same time, we designed and developed the new graphic communication for the 2019 launch of the new products.
We worked on the redesign of the form of graphic communication adapting it to the brand image that the company had made a while ago for another graphic design studio.

Collaborators:
Mariano Calvo
Martín Sampietro

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